Lando Zeilstra portfolio

Work activities

An overview of my work related activities, in the work process section it will be explained how and when my skills are used.

Interaction Design

Setting up the user flow and mapping interactions within the product at an early stage.

Visual Design

The design process where the visual elements are developed according to the needs of the target group.

Web Development

Transforming the design into a product. I like to support developers with a good know how of HTML/CSS.

User Research

From personas and scenarios to competitive analysis, a broader and better picture can be created of the user's wishes and needs.

User Testing

Have the product tested by the (end) user. Give the user a scenario and watch and record in an investigative way. You can gain new insights by stepping outside your own framework.

Prototyping

From fairly simple prototypes such as paper prototype or a clickable wireframe to complex prototypes of the product, new insights and possible bottlenecks within the product can come to light.

Work process

There are many different development processes when developing a product, here I will briefly try to explain what my work process is, which aspects are involved in developing a product.

Terms and working methods such as Agile and Scrum are certainly familiar to me, which means that several components regularly run simultaneously during a process.

Research concept phase

What is the purpose of the product? What are the target groups? What are the needs of this target group? How are we going to achieve this?

These are all questions that need to be answered prior to a project.

A competition analysis, target group description, persona and market analysis are just a few examples of tools that can be used in the research to show the client the different possible directions.

Interaction Design

Setting up the user flow, through which steps the user will reach the correct information. What information should be shown at all and how can the user find this in the most effective and user-friendly way.

The tools I work with are mainly wireframes supported by a sitemap. With this I try to map out all interactions and connections.

Visual Design

Choices for colors and shapes, how do these suit the target group? How do we seduce users and encourage them to take action?

The question is understood, we know the material. This is the point where the design process begins. Setting up a style guide, logos and other visual elements are covered within this section. The app or site is designed in a process of concepts, elaborations and corrections.

Prototyping

With the help of a prototype, you quickly find out how a product works and whether the intended effect is achieved. By testing with a specific scenario, it can be made clear which steps the user must take towards his goal.

During the phase to test the user flow in practice, this can be converted into a working prototype at an early stage.

A prototype could easily be made by a clickable wireframe. During testing, the focus will mainly be on interaction and some functionalities or styling elements will not yet have been fully processed, see it more as a roadmap through the app or website.

Development

Translating design into a product.

With a reasonable knowledge of HTML / CSS, I can develop a website layout myself where a developer can go through parts faster.

If it is now a virtual style guide to developing elements within the website, I like to support in the development process, so there is less noise between the design and development process. I am not (yet) a full Front-end developer, but I am always willing to expand my knowledge and skills.

Testing, revisions

Have the set goals been achieved?

In this final phase, the product is extensively tested for bugs or errors. If there is room for it, a study could be set up with improvements or adjustments that can be taken up for a new version.

Work experience

February 2020 - present day

UX/UI Designer and marketeer at ProCC

ProCC is a software company from Vlaardingen with its goal to simplify business management in greenhouse horticulture with the help of apps and an online platform for labor and crop registration.

At ProCC I work as the UX/UI Designer within the company to expand and improve the various functionalities within the applications and the online platform. This in the midst of a small-scale team of mainly developers provides a very dynamic work environment with direct lines. Because of this I am involved from the beginning with the proverbial drawing board up to the development of the product, which only makes my work more challenging.

I also work as a designer for various purposes within the company, both online and offline and i am also partly responsible for marketing and communication within the company, a very dynamic working environment.

February 2020 - December 2020

UX/UI Designer at WORKSTREAMPEOPLE | ANYWHERE365

Within Anywhere365 I work within a design team with various professionals who are responsible for the various design elements within and outside the company. With a relatively small design within a larger organization, every designer has his specialism and activities within the larger whole, but is certainly also worked together as a team. Anywhere365 is an international company with a focus on 'Cloud Contact Center for the Microsoft Ecosystem'.

The activities are diverse due to the structure of the design team and during my working period I was mainly responsible for designing and / or developing design issues within the company as a UX/UI Designer. This can range from co-developing and designing a Wordpress website to designing different presentations to visuals, a very diverse spectrum.

September 2014 - February 2020

UX/UI Designer at ASolutions

Within ASoltions I work as a designer within the company. Hereby I help create concepts and make designs for it and even support developers in the development of various apps and websites.

In the company I am the only designer this can be a little challenge. Within a project I can be responsible for the development of a concept, interaction design, visual design and development in HTML/CSS.

With projects you should be able to think of designing apps for iOS and Android and various websites, the clients are mainly active in (digital)healthcare.

February 2013 - August 2013

Graduate Student Intern at aNewSpring

Graduation assignment for the study Communication & Multimedia Design (CMD) at the Rotterdam University of Applied Sciences. "Design of an e-learning content builder".

aNewSpring offers a platform with which external trainers can independently develop an e-learning course. However, back then this development of a e-learning course within this platform was experienced as difficult.

As a graduation assignment I have designed and developed a prototype that makes the creation of an e-learning course more efficient, more extensive and easier to use within the existing platform.

September 2011 - January 2012

Intern Design at Drecomm BV | Internet Intelligence

Internship for the study Communication & Multimedia Design (CMD) at Rotterdam University of Applied Sciences. During this internship I was active in the departments of Design and Interaction Design within the company. Drecomm is a full-service web agency that specializes in Magento web shops and TYPO3 websites.

During my internship I made different designs for multiple Magento web shops and delivered interaction design for new modules within these web shops or TYPO3 websites. Drecomm has currently continued under the name of Youwe.

September 2007 - September 2014

Promotional employee at Allganized

From 2007 till 2014 I worked at Allganized as a promotional employee. Allganized is a Rotterdam-based company for various events, promotion & hospitality projects.

I have worked for various clients such as H.T.M., R.E.T. to Van Den Assem. Hereby I have had various activities with a focus on communication or promotion activities.

Lando ZeilstraUX/UI designer

I strengthen a team with Interaction Design User Research User Testing Visual Design Prototyping Web Development

Projects

IQ Messenger

Bonstat

Tropaz

Planmodule

Bonstat

RaqQuest questionnaire

RaqQuest managment

Bepalingenklapper

Trodex

Meteor

Work activities

Interaction Design

Visual Design

Web Development

User Research

User Testing

Prototyping

Work process

Research concept phase

Interaction Design

Visual Design

Prototyping

Development

Testing, revisions

Skills

Work experience

UX/UI Designer and marketeer at ProCC

UX/UI Designer at WORKSTREAMPEOPLE | ANYWHERE365

UX/UI Designer at ASolutions

Graduate Student Intern at aNewSpring

Intern Design at Drecomm BV | Internet Intelligence

Promotional employee at Allganized

Education

Bachelor, Communication & Multimedia Design at Rotterdam University of Applied Sciences

First Year’s degree, Grafimediatechnologie at Hogeschool Rotterdam

Mechanical engineering at Hogeschool Rotterdam

HAVO (Senior general secondary education) at Het college vos

Licenses and certificates

Professional Scrum Master (PSM1)

Volunteer work

Group leader scouting at Scouting Allart van Heemstede

Would you like to discuss a project? Get in touch

Lando Zeilstra
UX/UI designer

I strengthen a team with
Interaction Design User Research User Testing Visual Design Prototyping Web Development